Scoll down for Product Information on Premium:
Ultra ADULT Full Maintenance
Ultra ACTIVE High Energy Formula
Ultra PUPPY Essential Growth Formula
Ultra HI SENSITIVE NEW Fish & Rice Formula
DAZER II Dog Deterrent & Anti-Bark Remote Control
Why is Premium Dry Dog Food (Kibble) more expensive than everyday Dog Biscuits?
The main difference with Premium Dry Dog Food is that it is a 'complete food' of meat and vegetables with all the necessary vitamins & nutrients. Ultra has been formulated in New Zealand to ensure Kiwi dogs are kept happy and healthy.
The other main difference of Premium Dry Dog Food is their higher digestibility. For instance, a premium dry pet food might have an 80% digestibility as opposed to say, 40% for a cheaper dog biscuit.
This means that for every 100gm of premium food fed and eaten, 80gm is digested and only 20gm ends up as poop. The same amount of the cheaper brand would end up with only 40gm digested and 60gm of poop.
The digestibility is affected by the type of protein, meat and ingredients in the food. Cheaper foods tend to have cheaper cuts of meat and more grains acting as fillers.
Premium food also have more constant levels of protein and vitamins, and also tend to state and guarantee what their protein content is derived from. If they state beef, that is what your pet gets.
Many cheaper brands will only claim animal proteins or by-products, so it's a gamble as to what you may get from one packet to the next.
And the higher quality and level of vitamins and minerals will usually leave them with a noticeably glossier coat and higher energy levels.
Ultra sources all ingredients locally, such as beef & fish protein keeping your dog in top condition because this is a complete meal - Just need water & the odd cannon bone.
 |  | ADULT Full Maintenance (over 9 mths of age) Available in Mini's, Buttons and Nuggets |
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(minis are the size of a pea, buttons the old ten cent piece, and nuggets the size of a chicken nugget.)
| Composition | | Vitamins (min) iu/kg of dog biscuit |
| Protein (min)% | 20.0 | Vitamin A | 8000 |
| Fat (min)% | 10.0 | Vitamin D | 800 |
| Linoleic Acid (min)% | 1.0 | Vitamin E | 80 |
| Fibre (max)% | 4.0 | | |
| Moisture (max)% | 10.0 | | |
| Minerals | | Vitamins (min) mg/kg of dog biscuit |
| Calcium Phosophorus ratio | 1.4:1 | Vitamin K | 1.5 |
| Sodium (min)% | 0.3 | Vitamin C | 50 |
| Chloride (min)% | 0.45 | Vitamin B1 | 3 |
| Potassium (min)% | 0.6 | Vitamin B2 | 6 |
| | | Vitamin B6 | 3 |
| | | Vitamin B12 | 0.03 |
| Minerals (min) mg/kg of dog biscuit | |
| Iron | 100 | Niacin | 20 |
| Copper | 8 | Pantothenic Acid | 10 |
| Manganese | 6 | Folic Acid | 0.5 |
| Zinc | 125 | Biotin | 0.15 |
| Cobalt | 2 | Choline | 1200 |
| Iodine | 1.5 | | |
| Selenium | 0.2 | 100% WHEAT GLUTEN FREE |
| | | 100% CHICKEN FREE |
| Amino Acids MG per/kg | | 100% GE FREE |
| Taurine | 500 | |
| Ingredients: Ground corn, beef meal, blood meal, bran, animal fats, fish meal, fish oil, potassium bicarbonate, salt, garlic, kelp, rosemary, added vitamins and minerals.
Feeding Guide: 1 - 1.5 cups per 10kg of dog weight.
Adult Maintenance available in Mini's, Buttons, Nuggets.
Full Maintenance: Mini's (small) Buttons (medium) Nuggets (large) |
 |  | ACTIVE Working Formula (High Energy feed for working or farm dogs) Available in Regular |
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(Regular are the size of medium size triangle.)
| Composition | | Vitamins (min) iu/kg of dog biscuit |
| Protein (min)% | 30.0 | Vitamin A | 8000 |
| Fat (min)% | 15.0 | Vitamin D | 800 |
| Linoleic Acid (min)% | 1.0 | Vitamin E | 80 |
| Fibre (max)% | 4.0 | | |
| Moisture (max)% | 10.0 | | |
| Minerals | | Vitamins (min) mg/kg of dog biscuit |
| Calcium Phosophorus ratio | 1.5:1 | Vitamin K | 1.5 |
| Sodium (min)% | 0.3 | Vitamin C | 50 |
| Chloride (min)% | 0.45 | Vitamin B1 | 3 |
| Potassium (min)% | 0.6 | Vitamin B2 | 6 |
| | | Vitamin B6 | 3 |
| | | Vitamin B12 | 0.03 |
| Minerals (min) mg/kg of dog biscuit | |
| Iron | 100 | Niacin | 20 |
| Copper | 8 | Pantothenic Acid | 10 |
| Manganese | 6 | Folic Acid | 0.5 |
| Zinc | 125 | Biotin | 0.15 |
| Cobalt | 2 | Choline | 1200 |
| Iodine | 1.5 | | |
| Selenium | 0.2 | 100% WHEAT GLUTEN FREE |
| | | 100% CHICKEN FREE |
| Amino Acids MG per/kg | | 100% GE FREE |
| Taurine | 500 | |
| Ingredients: Beef meal, ground corn, animal fats, blood meal, rice, bran, fish meal, fish oil, potassium bicarbonate, salt, garlic, kelp, rosemary, added vitamins and minerals.
Feeding Guide: 1 - 1.5 cups per 10kg of dog weight.
Active: Now available in Regular (medium size) |
 |  | PUPPY Essential Growth Formula (the perfect start for puppies up to 9 mths) Available in Regular Mini |
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(Regular is a small round biscuit, similar shape to a cat crunchie only larger.)
| Composition | | Vitamins (min) iu/kg of dog biscuit |
| Protein (min)% | 27.5 | Vitamin A | 10000 |
| Fat (min)% | 10.0 | Vitamin D | 1000 |
| Linoleic Acid (min)% | 1.0 | Vitamin E | 100 |
| Fibre (max)% | 4.0 | | |
| Moisture (max)% | 10.0 | | |
| Minerals | | Vitamins (min) mg/kg of dog biscuit |
| Calcium Phosophorus ratio | 1.7:1 | Vitamin K | 1.9 |
| Sodium (min)% | 0.3 | Vitamin C | 62.5 |
| Chloride (min)% | 0.45 | Vitamin B1 | 3.75 |
| Potassium (min)% | 0.6 | Vitamin B2 | 7.5 |
| | | Vitamin B6 | 3.75 |
| | | Vitamin B12 | 0.038 |
| Minerals (min) mg/kg of dog biscuit | |
| Iron | 125 | Niacin | 25 |
| Copper | 10 | Pantothenic Acid | 12.5 |
| Manganese | 7.5 | Folic Acid | 0.625 |
| Zinc | 156 | Biotin | 0.19 |
| Cobalt | 2.5 | Choline | 1500 |
| Iodine | 1.9 | | |
| Selenium | 0.25 | 100% WHEAT GLUTEN FREE |
| | | 100% CHICKEN FREE |
| Amino Acids MG per/kg | | 100% GE FREE |
| Taurine | 500 | |
| Ingredients: Beef meal, ground corn, rice, blood meal, fish meal, animal fats, bran, fish oil, salt, calcium, potassium bicarbonate, garlic, kelp, rosemary, flaxseed oil plus added vitamins and minerals. Lactose Free.
Feeding Guide: 1 - 1.5 cups per 10kg of dog weight. |
 | | HI SENSITIVE "New FISH & RICE" Formula (for highly sensitive dogs that may also require careful restoration back to good health or require prescription formulas) Available in Regular Mini |
|
(Regular is a small round biscuit, similar shape to a cat crunchie only larger.)
| Composition | | Vitamins (min) iu/kg of dog biscuit |
| Protein (min)% | 26.0 | Vitamin A | 10000 |
| Fat (min)% | 9.0 | Vitamin D | 1000 |
| Linoleic Acid (min)% | 1.0 | Vitamin E | 100 |
| Fibre (max)% | 4.0 | | |
| Moisture (max)% | 10.0 | AMEnergy | 9.38 MJ/Kg |
| Minerals | | Vitamins (min) mg/kg of dog biscuit |
| Calcium Phosophorus ratio | 1.7:1 | Vitamin K | 1.9 |
| Sodium (min)% | 0.3 | Vitamin C | 6.25 |
| Chloride (min)% | 0.44 | Vitamin B1 | 3.75 |
| Potassium (min)% | 0.5 | Vitamin B2 | 7.5 |
| | | Vitamin B6 | 3.75 |
| | | Vitamin B12 | 0.038 |
| Minerals (min) mg/kg of dog biscuit | |
| Iron | 125 | Niacin | 25 |
| Copper | 10 | Pantothenic Acid | 12.5 |
| Manganese | 6.25 | Folic Acid | 0.625 |
| Zinc | 156 | Biotin | 0.19 |
| Cobalt | 2.5 | Choline | 1500 |
| Iodine | 1.9 | | |
| Selenium | 0.25 | 100% WHEAT GLUTEN FREE |
| | | 100% CHICKEN FREE |
| Amino Acids MG per/kg | | 100% GE FREE |
| Taurine | 500 | |
| Ingredients: Fish meal (a natural source of glucosomine), rice, ground corn, animal & vegetable oils (preserved with Vitamins E & C in the form of natural tocopherols, rosemary & citric acid), pollard, garlic, kelp (a nautral source of chelated minerals), biomoss (a natural probiotic for healthy digestion), rosemary (a powerful anti-oxidant & beneficial for cardiac/vascular health), salt, yeast, yucca schidigera, added vitamins and minerals.
Feeding Guide: 1 - 1.5 cups per 10kg of dog weight. |
Quality food should NOT contain:
- By-products of hooves, beaks etc often produced through the rendering process of recycled dead animals etc
- Artificial preservatives (BHA, BHT, or Ethoxyquin)
- Artificial colors
- Sweeteners
- Propylene glycol.
DAZER II - Dog Deterrent & Anti-Bark Remote Control
(this unit is similar in size to a garage door remote)
Helps Prevent Dogs being Aggressive & Noisy!
Are you frustrated with angry dogs making your life so much more dangerous?
Don't let those menancing dogs spoil your overseas holiday!
Help stop the approach of aggressive dogs from up to 20 feet.
By aiming the device towards the dog and pressing the button a couple of times, the DAZER produces a discomforting but not harmful ultrasonic high-powered sound, audible to dogs but not to humans.
The sound wave gives the dog a major fright & they fast loose their confidence in being the aggressor!
Helps protect your family & your pets. Greatly reduces the risk of nasty dog bites and helps break up dog fights.
Original design & manufactured in USA since 1988.
100% Quality Assured & comes with a 12 month warranty. Ships with a 9volt ENERGIZER battery (already fitted).
Comes with a handy belt clip.
A great personal security product for walkers, dog owners, tourists, real estate agents, couriers, runners, cyclists, contractors, meter readers etc
Test marketed on trademe with over 400 units sold in less than 6 months. Cost is $59 + $4.50 courier.
Testimonials:
This is the 1st product that I have purchased that is actually having an effect on stopping my dog barking & she has been a persistent barker.
As soon as I activate the DAZER she stops immediately. I was so doubtful that having purchased 2 products previously at a far greater price that the DAZER was also going to be a failure & I did not want to physically hurt Brie by using an electric collar.
A fantastic pain free solution.
Trish J. Lower Hutt NZ
I am a dog owner and dog lover - I keep giving them to friends who are amazed when they see how well dogs respond. I always keep one with me, for a purpose I don't see in your other testimonials -- stopping dog fights. My dog can be aggressive at times, and I don't want to see her injure a smaller dog, or get injured by a larger one. As soon as the hackles go up, my finger is on the button. One quick push distracts the dogs, the aggression stops, and we move along.
Thanks for a GREAT product, reliably built and reasonably priced.
I work as a door-to-door salesperson and got bit by a dog last week...so I ordered the Dazer. I used it for the first time today and it worked a treat! The large Dog was barking as it ran towards me and was about 6 metres away when I gave it a 'blast' with the Dazer...the dog immediately stopped, looked suprised, turned around and left! Im very happy with the result!
Kev Napier
New from USA E. & O.E.